River Valley Cycle & Snowboard

Edmonton's exclusive Kona bike shop



This season marks year two for the revolutionary new E.S.T. system from Burton, and they’ve gone deeper into the line with it. With the vast majority of all the team riders using the system, there is now 5 different binding options, including 2 women specific versions. The board line has never been stronger, splitting the line into 3 separate categories. Park, all mountain freestyle, and freeride. With the majority of the decks falling in the all mountain freestyle category, this is a direct reflection of the consumer demand for the “do it all” boards. The snowboard market is indeed gearing more towards the all-mountain rider, the person that wants to ride from peak to park without having to make adjustments on the way. Gone are the days of huge, setback directional boards, welcome to the new era of all mountain twins! On the softgoods side, the line is just as solid as ever. Offering 3 different cuts tailored to differing tastes and styles. The signature cut is the traditional Burton fit; the team fit is sizing fit for gangsta’s; and the slim fit for that tight pants…wide stance look. Oh and you can’t forget about the one piece suits! They’re now a mainstay in the line. I myself, along with the rest of the shop are sporting these bad-ass units. So, don’t be afraid… JOIN THE ONE-PIECE REVOLUTION!!


Some big developments for the ’09 season: Drake is making snowboards. Not only are the bindings looking better than ever before, but these boards are stellar – using dual progressive and transitional side cuts, structurn bases, and some really cool shapes. These decks are sure to impress! As for the bindings, new straps, (including one of the most comfortable toe caps I’ve ever ridden!), lighter baseplates, and some badass colorways, are just a couple of the highlights. Not to be out done or over shadowed by their binding/board counterpart, Northwave has stepped up their game yet again. This season features new sole technology, upgrades in the lacing system, light and durable materials, and 20 or so years of experience making snowboard boots. The line is more versatile than ever, so theres a boot for every rider.


This whistler based company has been pumping out stellar snowboards since 2003. Being able to test constantly and refine all the small details in and around whistler has given this company a leg up on the rest of the snowboard world. Come check out the P.N.B 1, their all mountain twin. One board that I’ve had the pleasure of riding, it truly does slay the entire hill. For the ladies, there’s the team designed Seduction. A snappy twin, with a “lipstick and lace” theme, that’ll take you from peak to park.


Conceived in 2004, The Artec Project started as a sub series of Elan Snowboards. In the last 3 years they’ve been turning heads with cutting edge technology, such as their patented Omega sidecut. Now, after being launched as an independent snowboard company and with former pro-shred Blaise Rosenthal at the helm, they are poised and ready to prove that they’re a contender.

With an incredibly strong team, and some of the most technically advanced boards on the market today, Artec is poised for an amazing 08/09 season. Sporting pro models from some of today’s heavy hitters like Gabe Taylor, Laura Hadar, Nima Jalali, and Jake Devine. As well as signature boards from Gus Engle and Johnny Miller, there’s sure to be a board for everyone.


New for us this season is Forecast snowboards. This Colorado based company is the perfect example of what snowboarding should be. A small, rider driven company focused on pushing the sport. Incorporating innovative designs with tried and true construction techniques, and doing this out of an environmentally friendly facility in the U.S., Forecast has becomes one of my favorite board companies. Take a look for yourself, the shapes are fun, the graphics are sweet and the company is worth supporting.